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The Google Analytics 4 and Google Tag Manager Cookbook: A Simple Step by Step Pictorial Guide to Implementing Google Analytics and Google Tag Manager for your Websites.
The Google Analytics 4 system, and the Google Tag Manager system is something that is inherently complex, but like
most complex things in life, can be reduced to simple steps
that can be executed without wasting hours and hours of trial and error and disasters.
This guide has only one to guide you step by step to implement your own, without hiring expensive consultants and experts an effective system of tracking your advertising campaigns.
So, if you have been watching YouTube videos on GA4 and GTM, and discovered that each video is more confusing than the next, and purchased online courses, each one taking up several hours of your valuable time and leaving you twice as confused, you have found something that can actually help you.
So that you get the most accurate information, I have minimized blurring the screenshots etc., and I have taken care to make sure that each and every step is listed in the most “hand-holding” way possible so that you are not left wondering “where on earth is that blah blah that he wants me to click?” Every ‘blah blah’ is labelled, and this whole system is ‘battle ready’.
Do not be intimidated by the complex terminology. It will become clear as you progress through this book. I am assuming some familiarity with Google Ads. If not, I would suggest reading “The Google Ads Cook Book.” The power of the Google marketing environment is at its max when you combine the Triad of Google Ads, Google Tag Manager and Google Analytics, and this book is exactly about how to use these three dynamic components.
Please bear in mind that if you set up trackers on your website you are required by the laws of the European Union and the State of California to reveal to visitors by way of a “Cookies Policy” and a “Privacy Policy” exactly what cookies you are placing on the user’s computer. Furthermore, you are required to have a consent banner that gives the visitor the right to decide which trackers / cookies he is going to accept and tolerate, all, some or none. Please seek proper legal advice in such matters.
That being said, bear in mind that the Google environment can change overnight and no one knows when America’s finest company decides to make the next big change.
So, jump in right away, do not procrastinate. Make your dreams come true, and I hope this guide helps you at least a little bit and makes your life a little bit easier.
This guide has only one to guide you step by step to implement your own, without hiring expensive consultants and experts an effective system of tracking your advertising campaigns.
So, if you have been watching YouTube videos on GA4 and GTM, and discovered that each video is more confusing than the next, and purchased online courses, each one taking up several hours of your valuable time and leaving you twice as confused, you have found something that can actually help you.
So that you get the most accurate information, I have minimized blurring the screenshots etc., and I have taken care to make sure that each and every step is listed in the most “hand-holding” way possible so that you are not left wondering “where on earth is that blah blah that he wants me to click?” Every ‘blah blah’ is labelled, and this whole system is ‘battle ready’.
Do not be intimidated by the complex terminology. It will become clear as you progress through this book. I am assuming some familiarity with Google Ads. If not, I would suggest reading “The Google Ads Cook Book.” The power of the Google marketing environment is at its max when you combine the Triad of Google Ads, Google Tag Manager and Google Analytics, and this book is exactly about how to use these three dynamic components.
Please bear in mind that if you set up trackers on your website you are required by the laws of the European Union and the State of California to reveal to visitors by way of a “Cookies Policy” and a “Privacy Policy” exactly what cookies you are placing on the user’s computer. Furthermore, you are required to have a consent banner that gives the visitor the right to decide which trackers / cookies he is going to accept and tolerate, all, some or none. Please seek proper legal advice in such matters.
That being said, bear in mind that the Google environment can change overnight and no one knows when America’s finest company decides to make the next big change.
So, jump in right away, do not procrastinate. Make your dreams come true, and I hope this guide helps you at least a little bit and makes your life a little bit easier.
Kindle Edition
Published March 28, 2022
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Displaying 1 of 1 review
August 10, 2022
just a bunch of screen shots
Low effort publication that’s just a bunch of screen shots. Also, super slow for the kindle version to load. So two stars for both low quality and annoying.
Low effort publication that’s just a bunch of screen shots. Also, super slow for the kindle version to load. So two stars for both low quality and annoying.
Displaying 1 of 1 review