No stranger to the South African public and the man who brought you the record breaking DSTV Reality Television Show – Uthando neSthembu, Musa Mseleku shares practical and invaluable business advice and concepts which have proven to be a winning formula which he has applied to his own businesses. As a successful business man in his own right, he dipped his toe into the pool on the back of repeated request from his fans and the public, asking him to share ‘how he did it’! Stemming from a disadvantaged background with the odds severely stacked against him in the business arena, failure has never been an option or formed part of his vocabulary. In this book Mseleku shares many of the business challenges he has faced and overcome, as well as what drove him on a personal level, to succeed. Often dubbed as a ‘global thinker’, he has guided and mentored many young men in particularly to recognise the opportunities which lay before them and to have the foresight and courage to simply take the first step. Musa Mseleku’s belief is that anything is possible if you simply apply strategy, start small, apply drive and determination, a concept to which he himself is living testament to - the odds are that at some stage you are going to succeed!
Very well-written practical book. Most business books are American so it was refreshing to hear someone opening one's eyes to opportunities available in South Africa.
Musa really understands his audience well and you can tell that he's been through the trenches. He speaks like a true practitioner. He also speaks very bluntly and honestly. Shares hard-earned lessons. Intermediate mistakes that lots of smart people could easily easily make.
The book feels like a business novel, accompany it with his Youtube videos on business and you'll be in a good space to understand his thesis. I don't feel that reading the book
It's definitely written A LOT better than his first book. I almost feel that he should rewrite his first book on polygyny.