Someone Has To Be The Most Expensive, Why Not Make It You?

by Andrew Griffiths

One of the greatest challenges facing business owners globally is that they simply don't charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all.

Someone Has To Be The Most Expensive, Why Not Make It You? is the culmination of Andrew Griffiths' thirty-five-year entrepreneurial journey. This has seen him travel the world as an author, speaker and commentator, working with business owners in every corner of the planet to help them create enterprises of substance and significance.

If you're sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to read - now.

Written specifically for business owners, this book has a number of very clear outcomes:


putting an end to the business owner struggle
challenging your thinking about what you charge
showing why being the cheapest is - without a doubt - the worst business strategy ever
explaining why there has never been a better time to charge what you're worth
ideally, giving you the courage to become the best and most expensive at what you do.
This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. Someone has to be the most expensive, why not make it you? But if you're going to be most expensive, you have to be the best. It really is as simple and as complicated as that.

Genres: Business

276 pages, Kindle Edition

Published October 9, 2020

Reviews

[Nerissa Golden · Rating 4 out of 5]

A motivational read if you are struggling with raisng prices and shifting in business. Some parts however, felt repetitive.

[Anetta Pizag · Rating 5 out of 5]

Many of us have a long list of reasons why we can’t be the most expensive, or why we don’t want to be. I certainly did before reading this book, but Andrew’s vision drew me in.

Andrew talks about business owners who understand their own value, think creatively, work with passion and feel proud of what they do. And he talks about clients and customers who receive top-quality products and services, memorable experiences and outstanding value for their money. The amount of money that goes around is significant, but in this economy everybody wins.

I’ve learned that achieving all this is simple but not easy. However, Andrew’s warm and empathic, non-judgemental voice encouraged me to challenge my preconceptions and to rethink old habits. After hearing Andrew sharing his experiences – highs and lows – so openly, I also started to trust my own instincts more.

[Katie Howard · Rating 3 out of 5]

This book has a lot of really great advice, however he could really due without all of the repetition and selling himself: hire me to help you write a book, hire me to speak at your event, go to my website, hire me to coach you, hire me to market your business, etc. That said, if you’re able to see through the massive sales pitch that this book is, you’ll also find helpful and concrete advice.

[Hannah Simboro · Rating 5 out of 5]

This engaging read really helped shift my mindset around pricing myself - a game changer. Must read for business owners looking to bridge the pricing gap and position themselves as one of the best at what they do. Loved it!

[Stephanie Thompson · Rating 5 out of 5]

Andrew has done it again! Reading that helps you reflect and grow as a person and business.

[Leanne Shelton · Rating 4 out of 5]

Great perspective! In some ways, it's shown me that I'm on the right path. In other ways, it showed me how far I have to go .... But I know I'll get there!