Facebook is the world's largest platform. Whether you are an individual or a business, Facebook is the easiest and best way to connect to your intended audience. If you wish to have a continental or global reach, Facebook is basically a global village on your phone or computer. To tap into the full potential of this invaluable tool, you need a Facebook page. This book shows you how to build a good Facebook page from scratch. It gives tips and pointers on how to increase your page's following - how to have not only more fans but the right fans; those who have the same interests as your page. It also suggests tried and tested alternatives for increasing engagement with both your fans and visitors and widening your page reach. For beginners, it will be especially helpful in helping you learn the ropes of managing a Facebook page and have you doing it with at least some professionalism. For experienced Page Managers, it will give you more tips and help your page perform way better than it is.