Whether you've been using Mailchimp or not to communicate with customers and potential customers, now is the time to start automating the process. Save yourself time and money by easily staying top-of-mind with your audiences without lifting a finger. This easy-to-follow step-by-step guide will help you get started with an automated campaign using Mailchimp. Not only will you be able to set up your first automated campaign, but you'll also get ideas for the best automated campaign topics. In this book, you will - The basics of automation emails - How to create a campaign based on subscriber activity - How to create a campaign triggered by specific dates - How to make your own email triggers - How to use tags in your list Automation really is easy once you plan out your campaign and understand what is possible through Mailchimp. Then, the rest takes care of itself, with unlimited potential for return. Email marketing truly shouldn't be complicated and isn't expensive. Let us help you set up your first automated campaign.