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Searching for Certainty: Inside the New Canadian Mindset

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English Random House Inc The 1990s was a decade of reckoning that compressed our spirits as well as our bank accounts We hunkered down through a prolonged winter of decline before finally. at decades end. emerging to breathe in the first stirrings of national recovery. The long journey tested our confidence in the country. its governments. our employers and even ourselves .... Happily. we discovered a new inner strength. and the wisdom to take advantage of global trends and to build a new social and cultural Canada in the post-Trudeau era -. from Searching for Certainty Darrell Bricker. president of the leading market research firm in Canada. and Ed Greenspon. political columnist for The Globe and Mail. join forces to offer a comprehensive report on the new economic. social and cultural Canada - the dramatic changes wrought by globalization and technolo...

320 pages, Paperback

First published November 1, 2001

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Darrell Bricker

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Profile Image for Liquidlasagna.
2,910 reviews104 followers
April 20, 2021
you can smell the snake oil

After completing his Ph.D. at Carleton University in 1989, Bricker was hired in the Office of Prime Minister Brian Mulroney as the Director of Public Opinion Research.

Bricker has been writing basically the same book for a quarter of a century of you ask me.

And if you expect objectivity from a pollster
look elsewhere

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Quill and Quire

Nothing is rotten in the state of Canada if you believe Searching for Certainty, the joint work of The Globe & Mail’s longtime Ottawa correspondent Edward Greenspon and veteran pollster Darrell Bricker.

Canadians don’t mind paying high taxes on their piddling salaries because they value the country’s quality of life so much; the nation’s multicultural symphony is drowning out the duelling banjos of French and English nationalism; an educated citizenry is toppling old knowledge oligarchies; and, with our finances in order, we are finally ready to compete with the best in the world.

The authors fail to apply the requisite skepticism to observations gleaned mainly during an economic boom, mistaking good-time euphoria for a new self-confident nationalism.

The cliché-clogged text also fails to explain why so few Canadian companies have been able to achieve the global domination allegedly within their grasp and does not devote enough ink to the significant cadre of Canadians who are ill-equipped to survive, let alone strive for victory in, the new economy.

....the book’s perspective on matters political and economic is on the overly rosy side...

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