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514 pages, Paperback
First published November 1, 2000
Young children—Prefer warm and very intense colors as they instill a sense
of happiness.
Older children and young adults—Respond better to bright, warm colors
than dull, cool colors.
Adults—Prefer cooler, more subdued colors to warm, saturated colors.
Older adults—Respond better to brighter colors due to degrading eyesight.