Lead or Bleed - by Rajiv Talreja, is an International Best Seller which has been featured on various International Media such as FOX, NBC, CBS etc. The book highlights how Entrepreneurs and Corporate Leaders often find themselves in a firefighting mode because their second line of leadership team lacks across competence, confidence, commitment and/or ownership. This fast-paced book highlights how Business Owners 1. Develop competence of team members on-the-job. 2. Set & achieve goals that are challenging, inspiring and engaging, based on the in-house developed SMART formula. 3. Solve in-depth organizational problems with root cause analysis techniques and 4. Manage performances and achieve breakthrough results via the P.A.C.E system.