Ninety years ago, University of Wisconsin alumnus Herman Wittwer founded Farmers Mutual Insurance Company, which later evolved into American Family Insurance, a Fortune 500 enterprise located in Madison, Wisconsin.
To celebrate the company’s anniversary, American Family produced a 400-page history book titled Dare to Dream: The Remarkable Story of American Family Insurance. The book examines the people, forces, and culture that helped American Family succeed far beyond its founder’s imagination.