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Dare to Dream: The Remarkable Story of American Family Insurance

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Ninety years ago, University of Wisconsin alumnus Herman Wittwer founded Farmers Mutual Insurance Company, which later evolved into American Family Insurance, a Fortune 500 enterprise located in Madison, Wisconsin.

To celebrate the company’s anniversary, American Family produced a 400-page history book titled Dare to Dream: The Remarkable Story of American Family Insurance. The book examines the people, forces, and culture that helped American Family succeed far beyond its founder’s imagination.

400 pages, Hardcover

Published January 1, 2017

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