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Startup Easy - Part 1: The Essentials: A Book by Shishir Gupta who has funded 500+ Startups Worldwide

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Startup Easy is a basic book for Potential Entrepreneurs who wish you launch their business. The language used in this book is extremely simple with lifelike examples. It also includes the story of the author in bits and pieces. How he built his business while struggling with financial and emotional challenges after his Father passed away. The Author, Shishir Gupta has invested in 100+ Startups, funded more than 500 Startups, advised more than 1000+ Startups Globally and still runs the Global Angel Network called StartupLanes in different Countries.

You must read this book if you are starting a new business, raising funds or scaling up your startup. The Author is a well known Investment Banker for startups ranked 4th in the World for Venture Capital and Startups. He has more than 24 years of business experience in different domains along with consulting experience of startups. He thought of writing this book when he found that there is no book for entrepreneurs that explains the simple concepts of startups like disruption, traction, co-founder, hacker, hustler, hipster, angel investment etc. He also found that the business books are written by successful entrepreneurs, however the language is complex and connect with the readers is not much.

This book is carefully written after considering the experience of Author in advising the real entrepreneurs. This book is for everybody, and anybody who wish to explore the vast topic of startups and become entrepreneurs or have the knowledge of startup entrepreneurship. This is not a management book, therefore you won't be learning about accounting concepts or management topics like recruitment, selection, communication, motivation, planning, marketing, sales etc. In fact, this book covers what is left by the management books.

After reading this book, you will understand each and everything in the startup world. Also, you will be able to successfully raise a startup. If you are in job then this book will help you in changing your professional life, be ready for the promotions. Students will become great entrepreneurs after reading this book. This book is not boring as it is no-nonsense at all. You will be able to understand each work easily and it will ensure that you keep smiling instead of scratching your head.

Examples of existing startups and entrepreneurs are included for the explanations. The best part of this book is that it is connected to reality, it won't be asking you to create an operating system to become the best startup in the world. All the tasks in this book are doable and pretty easy for a common person.

This is an author-assisted book; therefore, readers can personally interact with the author. It's a ‘Live Book’ that facilitates interaction with the author through LinkedIn, Facebook, Twitter, Phone, Email and WhatsApp. This book explains the basic concepts of startup in the beginning and then focus upon practical topics like leadership, generating and validation of the idea. You will be able to build a profitable startup from the scratch.

You won't be alone after reading this book as our specialized team will help you at each step of your startup journey. The author have researched and included about startups in United States, Australia, England, Italy, Brazil, South Africa, India, China, Japan, Germany, Netherlands, Russia and many more countries. This book will make you a successful Startup Entrepreneur if you have the passion for it, your location, age or experience doesn't matter much if you are serious about learning.

Shishir is the Founder and CEO of StartupLanes, an ecosystem for Startups operating in 56 Cities across 15 Countries. Under his leadership, StartupLanes became the fastest growing company ranked Numner 1, by the US based Growjo in the year 2021.

You must read this book to understand how simple your Entrepreneurship journey can be. Read it today.

258 pages, Kindle Edition

Published August 29, 2017

31 people are currently reading
132 people want to read

About the author

Shishir Gupta

14 books3 followers

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Displaying 1 - 5 of 5 reviews
1 review1 follower
November 2, 2017
I don’t like to read books. But, this one was by an accident. I failed three times as a founder. I tried to run my first startup in technology and fashion, it failed within 4 months. My second startup was EdTech, it failed too, the only product that I sold was my personal iPhone (too cover up my living cost, lol). Then the third one, it was a dating app for hyper-sexual people. That too failed, despite of good revenue.

After the failure of my third startup, I was pissed off with my life. I wanted to go back and be a student or may be move far away from the city, so that nobody shames me. Everybody who looked at me, made me feel like a looser. My Dad, started pressurizing me to get married.

I was totally disturbed, I tried to keep calm and made so many mistakes.

I heard about a new book for startups through my friend, Rashi who was working with a startup in Bengaluru. She told me that I must read that book and it will change the way I look at business.
I downloaded a kindle version with heavy heart, I don’t have Kindle hardware so I downloaded Kindle app on my phone, it works pretty good. It was amazing to see that the author talked about failures so nicely, in fact failures are treated like success in the book. This book made me smile, it made me laugh, it made me learn the basics without getting bored. I never thought books could be so much fun.

You have to read it to believe it, no wonder it’s the bestseller in business category at Amazon India.

No wonder, this book is good in US. I swear, you will like this book. I liked it so much.
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35 reviews2 followers
December 15, 2017
This book gives you basic essentials , one who wants to start a startup should definitely read. At every stage author explains the terminology with a startup example . He also added his personal life examples , in middle he added jokes , not to make book bore. Nice try , yet some places you get bored. Overall , if your naive of startups u would definitely learn new things.
1 review
September 30, 2017
A Great book!

This is really very informative book with a great insight in subject matter. It has a nice way to guide the budding entrepreneurs. I am immensely impressed with narrative of Mr. Shishir Gupta. A must read for every person aspiring to become an entrepreneur.
1 review
April 13, 2019
To gain more knowledge on startup.
This entire review has been hidden because of spoilers.
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