Inform, Transform & Outperform: Digital Content Strategies To Optimize Your Business For Growth

by John Horodyski

A STRATEGIC FOUNDATION TODIGITAL TRANSFORMATIONTo survive and thrive in today’s digital world, businesses must undergo a fundamental shiftacross all aspects of their operations―sometimes called a “digital transformation”. In Inform,Transform, and Outperform, John Horodyski and his team of contributors provide compelling,collective insight into building a tactical foundation to achieve a holistic digital strategy.You’ll discover how • develop strong metadata and taxonomy for robust search capabilities• optimize your digital content workflows• select the right amount of digital security• minimize the pain of integrating legacy systems• strengthen your stakeholder management systemsAs experts in digital strategy and operations, John and his team show how you cannavigate the rapid technological changes to better leverage and monetize yourorganization’s intellectual property.

274 pages, Kindle Edition

Published May 19, 2016

Reviews

[Erin · Rating 1 out of 5]

Textbook for school. Reads more like a sales pitch than instruction.

[Teena · Rating 4 out of 5]

There is some great information in here and I enjoyed the way the chapters are written by different authors. It's good to get different viewpoints.

Some of the strengths of this book would include informative writing at a level that everyone should be able to understand, while introducing what could be new concepts for people; also highlighting important vocabulary and processes that are vital to the digital content world and how to store/organize content. And these days, digital content is EVERYWHERE!! Without proper organization, it could get lost.

Great book; pick it up! You will learn something awesome, I'm sure of it. :)