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The Torch Principle
Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don't produce lasting results? Would you like to find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?
Analytical muscles that are too strong can:
-Constrain your professional life by making you converge prematurely to typical and predictable solutions.
-Impact your personal life by generating stress, anxiety and similar issues connected to repetitive mental strain.
Creative muscles that are too strong can:
-Make your professional life inefficient, chaotic and disorganized.
-Impact your personal life preventing you from functioning within our society, unable to turn off the creative switch.
You need balance. We live in a society where complexity and competition require more and more innovative solutions. In such a society, which strongly favours analytical and logical strategies, we need to put more emphasis in strengthening our creative muscles to reach a better balance so that we can diverge strongly before we converge onto innovative and useful solutions for our professional and personal challenges.
The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal & professional challenges. Award winning creative director Javier ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.
- Learn multisensory brainstorming techniques.
- Generate unique solutions to your personal and professional challenges.
- Reach a better balance between your analytical and your creative muscles.
- Empower your career, health and well-being through creative thinking.
- Get access to an online platform ( torchprinciple.com ) with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.
The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.
We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.
A world of information
Everything we interact with can be understood in terms of information. We can process and work with that information in different ways:
- With thinking strategies that are systematic, analytical and logical, focused on converging. We walk with our torch step by step, trying to illuminate an answer or solution to our challenge as fast and as efficiently as we can.
- With strategies that are intuitive and expansive, focused on diverging. We throw multiple torches to far away locations, looking to illuminate what at first seems unconnected to our challenge.
It is in the process of combining both strategies in the right way, in diverging before we converge under the right circumstances (the DITS process described in the book), that the magic lies.
To express how strong we are at each of these strategies we visualize them as if they were muscles. They are our analytical and creative muscles. Finding a better balance between those 2 muscles, between converging and diverging, between systematic analysis and creative divergence, can benefit our professional careers, health and well-being in incredible ways.
Due to cultural and physiological reasons, the way most adults process information leans quite heavily towards the convergent analytical side. At the same time, the challenges we face today, both professionally and personally, are increasingly complex and we are often surrounded by competitors looking to outsmart us. In such context, the solutions that our analytical muscles can provide on their own are often too typical and predictable. Their value doesn't last long enough. Innovating becomes essential. A better balance between our analytical and creative muscles is the best strategy. Diverging before converging is a necessity in today’s world.
The Torch Principle provides you with 4 key things:
- It helps you become more consciou...
Analytical muscles that are too strong can:
-Constrain your professional life by making you converge prematurely to typical and predictable solutions.
-Impact your personal life by generating stress, anxiety and similar issues connected to repetitive mental strain.
Creative muscles that are too strong can:
-Make your professional life inefficient, chaotic and disorganized.
-Impact your personal life preventing you from functioning within our society, unable to turn off the creative switch.
You need balance. We live in a society where complexity and competition require more and more innovative solutions. In such a society, which strongly favours analytical and logical strategies, we need to put more emphasis in strengthening our creative muscles to reach a better balance so that we can diverge strongly before we converge onto innovative and useful solutions for our professional and personal challenges.
The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal & professional challenges. Award winning creative director Javier ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.
- Learn multisensory brainstorming techniques.
- Generate unique solutions to your personal and professional challenges.
- Reach a better balance between your analytical and your creative muscles.
- Empower your career, health and well-being through creative thinking.
- Get access to an online platform ( torchprinciple.com ) with videos, tools and graphics that help you visualize and understand the content as well as exercise your creative muscles.
The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.
We all have challenges, personal and professional. Typical solutions often don’t last and can’t adapt to the complexity of the situation we face or are ineffective against the competition. That’s why you need truly innovative and original solutions. You need to diverge strongly before you converge onto those solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.
A world of information
Everything we interact with can be understood in terms of information. We can process and work with that information in different ways:
- With thinking strategies that are systematic, analytical and logical, focused on converging. We walk with our torch step by step, trying to illuminate an answer or solution to our challenge as fast and as efficiently as we can.
- With strategies that are intuitive and expansive, focused on diverging. We throw multiple torches to far away locations, looking to illuminate what at first seems unconnected to our challenge.
It is in the process of combining both strategies in the right way, in diverging before we converge under the right circumstances (the DITS process described in the book), that the magic lies.
To express how strong we are at each of these strategies we visualize them as if they were muscles. They are our analytical and creative muscles. Finding a better balance between those 2 muscles, between converging and diverging, between systematic analysis and creative divergence, can benefit our professional careers, health and well-being in incredible ways.
Due to cultural and physiological reasons, the way most adults process information leans quite heavily towards the convergent analytical side. At the same time, the challenges we face today, both professionally and personally, are increasingly complex and we are often surrounded by competitors looking to outsmart us. In such context, the solutions that our analytical muscles can provide on their own are often too typical and predictable. Their value doesn't last long enough. Innovating becomes essential. A better balance between our analytical and creative muscles is the best strategy. Diverging before converging is a necessity in today’s world.
The Torch Principle provides you with 4 key things:
- It helps you become more consciou...
404 pages, Paperback
Published February 27, 2016
158 people want to read
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Displaying 1 - 2 of 2 reviews
November 30, 2016
I was very interested in learning about innovation process and how to be more efficient getting new ideas. I really enjoyed this book because a part of giving a lot of new techniques to put into practice, it the author explains very well how the creative thinking process works and how can be trained depending on each kind of person. I would really recommend this book
February 15, 2019
Amazing Book about human creativity and innovation.
Displaying 1 - 2 of 2 reviews