The Social Code

by Patrick Hanlon

<!--[if gte mso 9]> <![endif]--> The Social Code is the much-anticipated sequel to Patrick Hanlon’s widely acclaimed book Primal Create Zealots for Your Brand, Your Company And Your Future . The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves. YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the “social code” as seven critical elements already familiar to Primal Branding fans—now these elements become important data points for your social narrative in today’s digitally-centered environment. Facebook “likes,” social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community. <!--[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE <![endif]--><!--[if gte mso 9]> <![endif]--><!--[if gte mso 10]> /* Style Definitions */ table.MsoNormalTable {"Table Normal"; ""; 5.4pt 0in 5.4pt; "Cambria","serif"; } <![endif]-->

80 pages, Paperback

First published September 30, 2014

Reviews

[Andrea · Rating 3 out of 5]

I wish I could give this a 3.5. It was a good narrative but don't expect a how-to-template.

[Michael Field · Rating 5 out of 5]

This book has made me think my capstone project for grad school could become a reality.

[Eleanor Justice · Rating 5 out of 5]

Updates and distills Primal Branding into a quick easy read; highly recommended.