Outthink, Outperform: Transform Your Organization Through Behavioral Marketing

by Roger Hurni

Gain the valuable steps to consciously shift customer behavior with Behavioral Marketing.In today’s fast-paced business world, understanding customer motivation and behavior is the key to driving success. All the marketing tricks or trends in the world amount to nothing if a customer doesn’t take action. It’s time to change how you look at marketing and apply the science of persuasion and psychology to understand your customer’s motivations.

Renowned behavioral strategist and marketing expert Roger Hurni draws from his extensive experience working with iconic brands to provide a clear, actionable framework for applying Behavioral Marketing in any organization. Built with business leaders, CEOs, CMOs, and visionary entrepreneurs—and their unique challenges—in mind, Outthink. Outperform. is a tactical tool kit with practical insights on incrementally changing consumer behavior to align with your brand’s objectives and aspirations. Roger brings his expertise, honed through real-world successes and the application of persuasive methodologies, to provide a hands-on manual that goes beyond theory.

Explore how the three key elements of human behavior and harness them to influence customer decisions.Develop a deep understanding of your audience’s motivations, then craft targeted campaigns that resonate.Break down complex customer behaviors into manageable steps to create a seamless journey from brand awareness to loyalty.Leverage real-world case studies and success stories to inspire your own Behavioral Marketing initiatives.Transform your organization’s mindset and approach to marketing, leading to increased sales and long-term growth.Outthink. Outperform. will provide you with the tools and knowledge you need to thrive in the modern marketplace. Move beyond the transactional and foster deep connections with your customers by making them feel something profound with every interaction. Get your copy today and begin to outthink and outperform your competition.

221 pages, Kindle Edition

Published June 20, 2024

About the author

Roger Hurni is a globally recognized expert in Behavioral Marketing, blending insights from behavioral economics, psychology, and design to help organizations outthink disruption and outperform expectations. As the author of Outthink. Outperform., he provides a strategic framework that empowers teams to decode human behavior and drive meaningful action.

His expertise translates complex behavioral concepts into practical strategies applicable across various domains—from marketing campaigns to critical thinking essential for human interactions with AI.

A sought-after keynote speaker, Roger has delivered dynamic and entertaining presentations in 23 countries. His sessions are informative and engaging experiences that leave attendees inspired and equipped to apply behavioral frameworks to real-world challenges.

Roger founded multiple organizations, including Off Madison Ave, a nationally recognized marketing agency, and LighthousePE, an AI-powered technology platform. His client collaborations span iconic brands such as ABC Network, Nike, Doubletree Hotels, LOWA, Starwood Hotels, P.F. Chang’s, PetSmart, Safeway, Wells Fargo, and WD-40.

His creative and strategic work has earned top industry honors, including awards from The Clio Awards, Cannes Lions, ADDYs, Radio Mercury Awards, and New York Festivals. Roger has twice been named Interactive Marketing Person of the Year, Ad Person of the Year, and a finalist for the Ernst & Young Entrepreneur of the Year.

Roger currently serves on the Walter Cronkite Endowment Board and the Worldcom Public Relations Group’s global board, where he previously held the position of Global Chair.

Whether in the boardroom or on stage, Roger Hurni is a trusted voice in helping leaders—and their organizations—outthink disruption and outperform expectations.

Reviews

[Darya · Rating 4 out of 5]

Absolutely must read for consumer marketing professionals. This book can walk you through behavior marketing, understanding your consumers, helps to lean into the areas of approaching their feelings in a smart way. I loved the examples from different industries that illustrated the concepts of behavioral marketing, creating memories that will associate your brand with customers perception. The book provides tools and frameworks for marketing funnes, helps to grasp the idea of efficient customer outreach and communication in today's competitive world.

[Nicole Crane · Rating 5 out of 5]

Amazing read! I learned a lot and enjoyed it.