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Growth Hacking - A How To Guide On Becoming A Growth Hacker
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow – it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles – to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook.
In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox.
Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing."
Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base.
This is not marketing. This is not product development. This is not entrepreneurship.
This is growth hacking.
In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox.
Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing."
Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base.
This is not marketing. This is not product development. This is not entrepreneurship.
This is growth hacking.
- GenresBusiness
158 pages, Kindle Edition
First published August 13, 2013
9 people are currently reading
107 people want to read
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Displaying 1 - 5 of 5 reviews
January 2, 2016
Growth hacking is a bit of a buzz word so I figured I'd read about it. Turns out it's an overarching term used to describe those of us that are hell bent on growing business and keeping them going. Growth Hackers could also be called Optimisation Specialists, or Customer Experience Professionals etc. I really like the metrics Growth Hackers use called AARRR - that's worth reading this book for.
November 5, 2013
It's a mess from an organizational point of view, and repetitive in parts
But there's some good material and commentary and the case studies section is great. You can really just read that section and maybe a couple of others. There are also a lot of links and references for further reading.
But there's some good material and commentary and the case studies section is great. You can really just read that section and maybe a couple of others. There are also a lot of links and references for further reading.
Want to read
February 18, 2014Recommended by Malcolm bell
5 best books on growth hacking
5 best books on growth hacking
February 17, 2015
More than mere internet marketing
Many great case studies of companies who have achieved explosive growth with the use of growth hacking strategies. Thought provoking.
Many great case studies of companies who have achieved explosive growth with the use of growth hacking strategies. Thought provoking.
Displaying 1 - 5 of 5 reviews