This is not a book that’ll teach you the basics of copywriting.
You already understand that a headline is the most important part of everything you write. That you need to speak to desires, pains, and overcome objections. That you should have a clear CTA at the end of your copy.
You don’t need a rehash of basic copywriting theory.
Instead, what you’ll find in this book is the Copywriting Cheat Code – a series of 9 steps that you can use to write high-converting copy faster than you ever have before.
This is the Cheat Code that helped bring a fledgling ecommerce brand from $0 - $1MM in revenue in just under a year. That earned $172,461.12 in 30 days for a coach selling info products. And that played a key role in a campaign that generated $3.6MM in 5 days in SaaS.
And now, the Cheat Code is yours.
Within these pages, you’ll
Advice for producing top-tier copy that you can take action on immediately. No fluff. No stories. No B.S. Just a framework you can apply to the campaigns you’re working on right now – and any campaign you’ll work on for the rest of your career.Tangible guidelines you can use to design effective customer journeys for ecommerce, info products, and SaaS. Many of the principles you’re about to discover are universal, but some things don’t translate from one industry to another. Be sure to read the section that applies to your niche very carefully.6 (+3) questions that’ll save you hours when it comes time to sit down and write copy. These questions will help you cut the time-wasting, frustration, and guesswork that normally accompanies the writing process. Worksheets are included.Shortcuts for creating ads, emails, landing pages, sales pages, and videos in a fraction of the time it’d normally take you. These shortcuts have never been shared outside of the author’s inner circle. And they work for any offer, targeting any audience, in any industry.The swipe files Jonathan personally uses to gather high-converting copy for any offer, targeting any audience, in any industry. You'll find swipes for social ads, display ads, emails, SMS, landing pages, sales pages, and brand videos. As well as a link for access to your free bonuses, Bonus #1 – The Copywriting Cheat Code A printable PDF you can use to confidently produce high-converting copy, knowing you're following the exact steps that the author uses himself.Bonus #2 – Customer Journey A walkthrough of the theory behind the ecommerce, info product, and SaaS customer journeys included in The Copywriting Cheat Code.Bonus #3 – Copywriting Cheat Code An over-the-shoulder tutorial of Jonathan writing copy from scratch, so you can see exactly how an expert uses the Cheat Code.Bonus #4 – Creating Your Knowledge A deep dive that reveals the right way to gather (and organize) your research.Bonus #5 – Interviews With A 3-part interview series with some of the best copywriters in ecommerce, info marketing, and SaaS focused on a single "What does it take to make it to the top 1% of copywriters in your industry?" The Copywriting Cheat Code will quickly become your competitive advantage as a copyw
One of the most practical and actionable books that I’ve read on copywriting that combines copywriting with marketing strategy. The bonus videos on author’s website give you an over-the-shoulder view of the author’s workflows as a professional copywriter.