Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times

by Michael E. McGrath

A Hands-on manager's guide to making the most of today's product development breakthroughs A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems. Processes explored in Next Generation Product Development , and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioner's guidebook will:

352 pages, Hardcover

First published April 7, 2004

About the author

Michael has established a reputation as a strong decision-maker and credits much of the success in his life to making better decisions. He also studied decision-making for more than 25 years and developed practical decision-making techniques that he has shared with others. He created DecideBetter! to further develop successful decision techniques and promote these through books and other media to help others. Michael has a B.S. in computer science from Boston College and an M.B.A. from Harvard Business School. His books have been translated into Japanese and Chinese. In addition, he has published more than 500 articles and given more than 1000 speeches at conferences, industry association meetings, and client seminars."

Reviews

[Lori Grant · Rating 4 out of 5]

A should-read book on product development for knowledge workers and entrepreneurs.