A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field

by Paul Sloane

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Genres: Business

240 pages, Paperback

First published February 3, 2011

About the author

Paul Sloane read Engineering at Trinity Hall Cambridge. He came top of Sales School at IBM, became MD of Ashton-Tate UK, VP International for MathSoft and CEO of Monactive. He now writes, speaks and gives workshops on lateral thinking in business, creativity, innovation and leadership. He is married and lives in Camberley in Surrey. He has three grown-up daughters. He is a keen chess and tennis player and he plays keyboards in a rock band, the Fat Cats. He has written a series of lateral thinking puzzle books, many co-authored with Des MacHale, published by Sterling Publishing. They have sold over 2 million copies and been translated into many languages. He has also written two management books, published by Kogan Page, and many articles for blogs and websites. He manages the Lateral Puzzles Forum where puzzlers can set and solve lateral puzzles.

Reviews

[Monika Radclyffe · Rating 4 out of 5]

Very insightful if you're interested in crowdsourcing platforms, what works, what doesn't, how to encourage participation etc. Right now, I am working on building a platform like that, hence the book was very very helful.

[Danny Sierra · Rating 4 out of 5]

It gives practicioner a general view of open innovation in different spheres of OI management. I recommend it to read it though.

[Astrid · Rating 2 out of 5]

A good introduction to the subjects, but very thorough.