From the back If you've taken a wrong turn in business, it's not too late to get back on track. The road to success allows u-turns! Just follow the 10 basics of business, and you'll be on track in no time, headed for the Ultimate Destination--time and money freedom!
This book was originally when released considered an addendum for people who were in the network marketing business. But the tenets in the book is just as well applicable for any other business and are a collection of motivation and process to ensure success.
One of the key lines is to understand/know what business you are in. Clearing the air business does not necessarily mean the product directly, it could mean the process, the gap it fulfils, the enhancement of quality of life, etc. For exp. Motels and hotels are not much different but cater to different clientele and luxury hotels are more synonymous with the class rather than just for staying.
The most important thing in this book which I learn is, you should fill the every gap it takes before you achieve your goal. skill gap, knowledge gap. Etc
This is an excellent book on the basics of business mentality. It breaks everything down in manageable pieces, and the book itself is brief, because basics should be brief.
Started 5/27/13. I got this book as part of some MLM kit several years ago - never read it until now. It's not a bad read. The Business, as referred to by the author, is whatever your current independent business venture may be. However, the point he stresses over and over in the book is, KNOW WHAT BUSINESS YOU ARE IN. If you are a small business owner/entrepreneur, you must know what business you are in, and who you are trying to offer your product. Pretty good little book.