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战略管理学精要(第二版)

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《战略管理学精要(第二版)》对当代战略管理学的基本概念、重要理论框架和主要学术流派进行了全面系统的呈示、解读和评述。在内容上,力求客观原本地呈示战略管理的精髓;在选材上,力求做到传统与前沿并重,经典与潮流共析;在写法上,将重要知识点与现实世界中的商业案例紧密融合。《战略管理学精要(第二版)》适合作为MBA、EMBA的教材,也可作为战略管理学的普及读物。

Paperback

Published February 1, 2015

About the author

马浩

21 books

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