Microeconomics: A Contemporary Introduction

by William A. McEachern

McEachern "teaches by example." It is the text that uses examples and illustrations that students will recognize when they show up for class the first day because they already have at least 17 years of personal experience with economic choices, institutions, and events. Easy to understand and filled with lively real-world examples, MICROECONOMICS: A CONTEMPORARY INTRODUCTION, Ninth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained as economic concepts through interesting case studies and focused examples. The case studies are found throughout the text, giving you genuine insight into how economic principles work in the real world, and the recent economic crisis is covered throughout. McEachern's approachable style is enhanced by the powerful learning tools you'll find on Aplia, a web-based educational program designed to improve your understanding and your grade.

Genres: Economics

528 pages, Paperback

First published August 1, 1996

About the author

William A. McEachern is Professor of Economics at the University of Connecticut. Since 1973 he has taught principles of economics and in 1980 developed a series of annual workshops for teaching assistants. He has given teaching workshops around the country and is the author of Economics: A Contemporary Introduction, best-selling principles of economics textbook.

Professor McEachern earned an undergraduate degree cum laude in the honors program from Holy Cross College and an M.A. and a Ph.D. from the University of Virginia. He has authored several books and monographs in public finance, public policy, and industrial organization. His research has appeared in edited volumes as well as journals such as Economic Inquiry, National Tax Journal, Southern Economic Journal, Journal of Industrial Economics, Kyklos, Quarterly Review of Economics and Business, Challenge, and Public Choice.

Reviews

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