Making Your Point: Communicating Effectively with Audiences of One to One Million

by David Bartlett, Jonathan Coleman

We all need to speak, write and communciate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples. -How to devise a simple strategic goal for every interview, meeting, or speech -How to give your audience your message, but in the way they will be the most receptive to -How to make messages positive, concrete, and empathetic -How to use blogs, podcasts and YouTube to promote your message -How to reach your audience one person at a time

Genres: Communication

Audio CD

First published June 10, 2008

Reviews

[Nameali · Rating 3 out of 5]

Good collection of ideas. The format is -summary, details and supporting evidence. Didn't find anything new frankly. But a good refresher. It emphasizes the fact that communication is not the end, but means. If you don't have anything to say, these ideas are not going to help. It will help you package things.

[Brandon H. · Rating 4 out of 5]

Essential information on how to communicate effectively and win people to your side. Full of wisdom and insight on how to handle a crisis that arises in the business, political, and/or personal worlds without creating a firestorm for yourself through miscommunicating.

[Kenneth Grady · Rating 5 out of 5]

Excellent! If you have to deal with the press, be interviewed or do any public presentations this is a great book. The only thing better in this field is in-person training by David himself.