Get a Name!: 10 Rules to Create a Great Brand Name

by Jacky Tai

So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do?
The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.

312 pages, Hardcover

Published March 31, 2009

Reviews

[Book Chui · Rating 3 out of 5]

Saved me the trouble of making costly mistakes and re-inventing the wheel by having to infer naming "rules" which other astute observers and practitioners like the author have already figured out. It should have been rated higher if not for the verbosity of making simple, self-explanatory points. Nevertheless, still a worthwhile read.

[سارة shaalan) · Rating 5 out of 5]

I love it. It's avery good book for naming

[Nathanael · Rating 2 out of 5]

Some interesting insights, but I didn't like how the same examples kept appearing chapter after chapter.

[Hisyam · Rating 2 out of 5]

Ok content but the writing style is quite verbose.