This book offers more than a set of tools and techniques, it builds upon concepts covered in The Art of The Self-Sufficient An Insight Into The Hospitality/Service Industry
The heart of this book was derived from conducting real world interviews. Rashad (Rah) and The Culinary Nerds Team merged the data to better understand how people are the soul of the hospitality and restaurant industry. Rah knows that without investing more time into people, who are the heartbeat of this industry, the result is a soulless automated system that is incapable of speaking to the needs and desires of patrons Rah wants you to see how your “brand values” and “brand integrity” may not be having the effect you think it is having. This book offers a transformative organizational experience that will reinvigorate your associates and brand. In a rapidly changing environment, you must know your brand cannot remain relevant and stay competitive if it is on the fringes. Without feeling like you’re sitting through a lecture come experience in a fun engaging way, how to maintain brand integrity that directly translates into maintaining market shares. Giving you 22yrs of practical professional experience and much more!