Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales

by Marcia Yudkin

Unleash the Power of Words to Sell It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips. Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 11 other books. "There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer "Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read Meatier Marketing Copy - It's got the beef!" - Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now and many other books

Genres: Writing

188 pages, Paperback

First published September 15, 2010

About the author

Marcia Yudkin is a popular marketing mentor and business coach. An introvert who delights in the spoken and written word and in the power of an unusual angle, she guides clients toward creative, practical, short-term and long-term business success. Her 17 books range from Inspired! (2013) and Meatier Marketing Copy (2010) to Six Steps to Free Publicity (3rd edition, 2009) and Freelance Writing for Magazines & Newspapers (1988, a Book of the Month Club selection).

Reviews

[Siim · Rating 5 out of 5]

This is an incredibly insightful book about that little appreciated skill of writing stuff people would actually like to hear from you. How to think about writing, how to structure, how to write, how to garner feedback, how to edit. The author goes out of her way to start telling you the gist right away and ends each point with a practical exercise that will make you a better marketing writer in the end. One who is less hot air and more steamy hot.

[Tai Odunsi · Rating 5 out of 5]

the 'Elements of Style' for all businesses

[Susan · Rating 3 out of 5]

Some good tips here. However, it just "ended" - didn't seem like a complete ending. Perhaps this was compiled from a bunch of blog posts from the author?

[RJ Martino · Rating 4 out of 5]

Good, simple principles.