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Product Development Process

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Product Development ProcessThis book is a theoretical dealing with the product development process. It is structured so that it can learn the basic and overall contents of the product development process.

Paperback

Published January 6, 2017

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About the author

Karl T. Ulrich

25 books11 followers
Karl T. Ulrich is CIBC Endowed Professor at the Wharton School of the University of Pennsylvania, where he is also professor of mechanical engineering. His most recent project was the design and construction of Tangen Hall, the largest facility in the world for student entrepreneurship. He cofounded Venture Lab, the Weiss Tech House, and the Integrated Product Design Program, institutions fostering innovation in the university community.

He is coauthor of The Innovation Tournament Handbook (Wharton School Press, 2023); Product Design and Development (7th edition, McGraw-Hill, 2019), a textbook used by a quarter of a million students worldwide; Innovation Tournaments (Harvard Business Review Press, 2009); and Winning in China (Wharton School Press, 2021).

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