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Generations: The Challenge of a Lifetime for Your Nonprofit

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The Clock Is Ticking . . . Is Your Nonprofit Ready? Boomers are leaving the workforce—soon. Do you have a plan to replace them? How do you relate to GenX and Gen@ employees, volunteers, and donors? What are you doing—today—to adjust your services, your outreach, your mission? Generational change presents as many opportunities for nonprofits as challenges. In  The Challenge of a Lifetime for Your Nonprofit,  nonprofit mission expert Peter Brinckerhoff tells you what to expect and how to plan for it. From iPod policies to recruiting younger board members, Brinckerhoff shows how you can address generational trends, today, to keep your nonprofit organization relevant and able to meet the changing needs of your staff, volunteers, donors, and the community you serve. Six trends, and what to do about them Generations  examines six generational trends that will affect everything you You’ll come away with an understanding of these trends and how they will impact your nonprofit. Individual chapters provide in-depth information on how to deal with generation issues in each area of your organization—staff, board, volunteers, clients, marketing, technology, and finances. Practical tools help you take action This hands-on guide includes the Generational Self-Assessment Tool. This tool gives you a baseline to measure your success as you bring generations into your planning. Throughout the book, you’ll find real-life examples that illustrate key points. You’ll also find practical ideas that you can use immediately. Finally, the book includes keys points and discussion questions—because you need to get your staff and board involved in this discussion today. The wake-up call been given to nonprofit boards and staff now is the time to plan for generational change.

219 pages, Paperback

First published March 15, 2007

11 people want to read

About the author

Peter C. Brinckerhoff

18 books2 followers
Peter C. Brinckerhoff is an expert on nonprofit management, award-winning author, trainer and consultant. Throughout his career he has promoted the concept that a not-for-profit organization is a mission-based business, in the business of doing its mission.

Brinckerhoff received his Bachelor's Degree from the University of Pennsylvania, and his Master's Degree in Public Health Administration from Tulane University. Raised in Connecticut, Brinckerhoff and his family lived in Springfield, Illinois from 1977-2007. He and his wife now call Union Hall, Virginia home.

After a two year stint as a VISTA volunteer, followed by graduate school, Brinckerhoff served as a staff member and Executive Director of the West Central Illinois Health Systems Agency. In 1982, he formed Corporate Alternatives, Inc., the first consulting and training company in the United States dedicated exclusively to the management concerns of 501(c)(3) organizations. His work as a consultant, trainer and author on nonprofit issues has reached thousands of nonprofits throughout the world. From 1979 to the present, Brinckerhoff has served on boards of directors of many local, state, national and international nonprofits.

Brinckerhoff is most widely known for his work as award-winning author, with seven books and two workbooks in print, and over 60 articles published in the not-for-profit press. Three of his books, Mission-Based Management (1994), Financial Empowerment (1996) and Generations, The Challenge of a Lifetime for Your Nonprofit (2007), have been awarded the Terry McAdam Award from the Alliance for Nonprofit Management.[1] The award is given for "The Best New Nonprofit Book" each year. He is the only author to win the award multiple times.[2] Brinckerhoff's books are used as texts in courses at undergraduate and graduate nonprofit management programs in over 100 colleges and universities worldwide.

Brinckerhoff is also a speaker and lecturer, presenting his ideas on how to make not-for-profits more mission-effective to audiences throughout North America, Europe and Asia each year. He publishes the Mission-Based Management Newsletter[3] online monthly, and maintains the Mission-Based Management blog.[4]

From 2003-2007, Brinckerhoff served as Adjunct Professor of Nonprofit Management at the Kellogg School of Management at Northwestern University. He taught the core graduate course in the Nonprofit Management program at Kellogg. In addition, Brinckerhoff has guest lectured at the graduate level at Boston University, University of Colorado, University of Illinois, and Vanderbilt University.

Peter retired from public speaking and consulting in November, 2014

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Profile Image for Teresa Kmetz.
163 reviews3 followers
August 12, 2008
This book is a fairly academic discourse on the four generational types. It is not written in textbook language, but it is academic in nature.
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