The Network Challenge (Chapter 2): Creating Experience: Competitive Advantage in the Age of Networks

by C.K. Prahalad

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that deliver a personalized, co-created experience to the customer. This chapter describes a model in which nodal firms link communities of customers with communities of prequalified vendors. It examines cases from cardiac pacemakers to addressing diabetes and explores the implications of this shift for product and service innovation, value creation, and new sources of competitive advantage.

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First published May 18, 2009

About the author

was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M. Ross School of Business in the University of Michigan, USA.