Essentials of Health Care Marketing: .

by Eric N. Berkowitz

.

Genres: Textbooks, Business

516 pages, Paperback

First published November 1, 1995

About the author

Dr. Eric N. Berkowitz earned a B.A. from the University of Massachusetts in 1971, a M.B.A. from the University of Massachusetts in 1972 and a Ph.D. from the Ohio State University in 1976.

He is Professor of Marketing Emeritus at the School of Management, The University of Massachusetts at Amherst.

Reviews

[Bút Lông · Rating 4 out of 5]

Good read for anyone who working on Marketing for a hospital or healthcare in general. I love the fact that it's come with questions and scenario, give me a lot of things to think about. Long but worth the read.

[Ayah Mohammad]

انا طالبه جامعه اريد الحصول على نسخه اكترونيه من اجل تعليم

[Lara · Rating 4 out of 5]

This book provides a concise overview of marketing functions and processes with examples from the health care industry. It is highly readable and full of relevant exhibits. The one place I would have appreciated more focus is on the challenges of nonprofit health care organizations and smaller organizations that may not have a marketing or PR department.

[JHM]

I read this for a class called "Contemporary Health Care Marketing."

[David Little]

This book was a million times better than the professor's lectures- which were torturous.