Green Pages: The Business of Saving the World

by John Elkington, Tom Burke, Julia Hailes

Originally published in 1988. Europeans want a better environment. Increasingly, too, they are demanding the products, services, legislation and policies that will provide it. Green Pages reveals what Europe’s environmentalists plan to do next and how environmental pressures will threaten major markets – and at the same time opens up new opportunities for business, investment and employment. Green Pages is a fantastic reference source for green enterprise, and will be of interest to students of environmental economics.

Paperback

Published April 28, 1988

About the author

Professor John Elkington is an Executive Director of SustainAbility Ltd. A leading authority on the role of industry in sustainable development, he is a consultant to such organisations as BP, Procter & Gamble, USAID, and the UN Environment Programme.
He sits on advisory panels at the Merlin Ecology Fund and the Nature Conservancy Council. He has authored or co-authored numerous books and has published several hundred reports, papers and articles for a wide variety of journals, magazines and national newspapers.
On World Environment Day in June 1989, John Elkington was named to the United Nations Environment Programme's 'Global 500 Roll of Honour' for his 'outstanding environmental achievements'.