What You Need to Know about Business

by Roger Trapp, Sumeet Desai, George Buckley

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews. It explains the things you really need to know about business, and will tell After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.

256 pages, Paperback

First published January 1, 2011