estrategias de producto una estrategia del nuevo milenio

by JUAN A. GUTIERREZ

In this audiobook you will find a concrete, agile and practical analysis of the basic strategies that can be implemented in the efficient administration of a product, taking as a fundamental base the knowledge of each one of the attributes and characteristics of a product. The topics that are analyzed Marketing fundamental concepts, Trends of the new millennium, Product administration, Definitions of product, products classification, Product features (content, mark, packing, price, etc.), its managing and strategies.

Audio CD

Published July 1, 2003