Although 2030 (2020) isn't a crystal ball, it may be the next best thing. It provides a convincing image of the global changes we may expect to see and experience in the future decade, based on existing societal trends, demographic trajectories, and technological breakthroughs.
WHO IS IT FOR?Techies and marketers aiming to remain ahead of the curve Environmentalists seeking solutions to the climate issue Anyone wondering about what the future holds In this summary, you'll learnWhich new technologies are offering hope in the fight against climate change and poverty;Why women can expect more financial gains than men in the next ten years; andHow our society is about to pivot to a collaborative mode of consumption.What’s in it for me? A window onto the world’s next decade.The decreasing birth rate will forever change human demographics.Aging consumers will have more spending power than ever before.By 2030, the middle classes will have shifted dramatically.Women will hold the purse strings in 2030.To weather the coming climate crisis, city living needs to transform.Prepare for rapid technological change in the coming decade.Get used to sharing instead of owning.In the coming decade, we’ll tap cryptocurrency’s full potential.