Conjoint Measurement: Methods and Applications

by Anders Gustafsson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor)

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

380 pages, Hardcover

First published March 1, 2000