The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

by Rick Mathieson

How to capture the attention of e-minded customers who think plain old web ads are SO yesterday.

282 pages, Kindle Edition

First published April 28, 2010

About the author

RICK MATHIESON (San Francisco, Calif.) is a leading voice on marketing in the digital age. Harvard Business School’s Working Knowledge calls him “a strategic marketing expert.” His insights have been featured in ADWEEK, Advertising Age, Wired, Broadcasting & Cable and on MSNBC, CBS Radio and NPR. A regularly featured speaker at industry events, Mathieson also serves as vice president and creative director for Creative i Advertising & Interactive Media, and is the author of Branding Unbound.

Reviews

[Jaakko · Rating 2 out of 5]

Not a lot a insight in this one though it can serve as a nice overview of how online marketing has evolved in the last couple of years and what the likely future trends are.

[Adam Schweigert · Rating 3 out of 5]

quick read filled with solid examples of new thinking.

[Elle Cardenas · Rating 2 out of 5]

Interesting insights into what makes a great brand- but nothing that particularly stood out for me to remember.