This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR
There is a lot of good information in this book. However, the presentation of the material is atrocious. Every definition is overly verbose and filled with jargon. Common sense concepts like strategy and leadership are defined in 20 or more words.
Sentences are constructed with incredibly poor grammar, for example:
"Although financial capital is no longer scarce due to the deep recession..." (pg 7)
So has the deep recession made financial capital less scare, or was financial capital scare because of the deep recession?
"3. How important is the resource-based model to explain how well firms perform in the industry?"
What the heck is this question even asking? Is it asking me:
How important is the resource based model for someone who is explaining a firm's performance in the airline industry?
or
How well does the resource-based model explain a firm's performance in the airline industry?
I had to pay over $60 for this pathetic book. The whole point of a textbook is to communicate information. The best form of communication is CLEAR and CONCISE, but the authors have missed that memo.