BUNDLE: McCracken, The Long Interview + Morgan, Focus Groups as Qualitative Research

by Grant McCracken, David L. Morgan

Paperback

Published December 15, 2009

About the author

I'm an anthropologist, born in Canada, now living in, and studying, the US. I divide my life into two halves. One is the writing half. The other is for clients: Netflix, the Ford Foundation, the White House, among others. My new book, out in late December from Simon and Schuster is called The New Honor Code.