From Moonshine To Madison Avenue: Cultural History Of The Nascar Winston Cup Series

by Mark D. Howell

NASCAR Winston Cup stock car racing is America’s fastest growing and most popular spectator sport. This book is a cultural and social reading of Winston Cup racing, the people who made the sport what it is today, and the corporations who sponsor the participants during their thirty-two race, ten-month quest for the national championship.

282 pages, Paperback

First published April 1, 1997