Social Media Guide for Aviation Sales and Marketing Professionals: A Down-To-Earth Guide for High-Altitude Results

by Paula Williams, John Williams

Aviation sales and marketing professionals often question the value of social media - Should I be using it? Will it help or hurt business? How much time should I be spending on it? Which channels are actually used by industry decision makers? Are they influenced by what they see on Social Media? How do I avoid being drawn into negative conversations or perceptions? This short but powerful book answers these questions with articles and case studies from our consulting practice, the results of our annual Social Media Survey of Aviation Industry Professionals, our Problem Triage Process, and our exclusive Hashtag Guide for the aviation industry.

124 pages, Paperback

Published December 1, 2016