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Advertising Account Planning: Planning and Managing an IMC Campaign
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
224 pages, Hardcover
First published October 1, 2010
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Displaying 1 - 2 of 2 reviews
September 3, 2011
Helpful, but a little tedious.
September 15, 2015
Comprehensive and helpful but dry
I suggest Truth, Lies & Advertising instead
I suggest Truth, Lies & Advertising instead
Displaying 1 - 2 of 2 reviews