Marketing Apocalypse

by Jim Bell, Stephen Brown, David Carson

Many commentators have argued that marketing is finished as an academic discipline and now has little relevance to marketing practitioners. "Marketing Apocalypse" assesses the present state of marketing and analyses its options for survival into the 21st century. This collection of essays is a witty, irreverential and iconoclastic critique of the principles of marketing. The essays challenge the prevailing orthodoxies of marketing theory, drawing on insights from feminism, medieval history, postmodern theory and cultural studies. "Marketing" "Apocalypse" is essential reading for anyone interested in the future of marketing.

Kindle Edition

First published December 11, 1997

About the author

James (Jim) F. Bell III (born July 23, 1965) is a Professor of Astronomy at Arizona State University, specializing in the study of planetary geology, geochemistry and mineralogy using data obtained from telescopes and from various spacecraft missions.
Dr. Bell's active research has involved the NASA Mars Pathfinder, Near Earth Asteroid Rendezvous (NEAR), Comet Nucleus Tour (CONTOUR), 2001 Mars Odyssey, Mars Reconnaissance Orbiter, Lunar Reconnaissance Orbiter, and the Mars Science Laboratory missions. His book Postcards from Mars includes many images taken by the Mars rovers. Dr. Bell is currently an editor of the space science journal Icarus and president of The Planetary Society.
He has served as the lead scientist in charge of the Panoramic camera (Pancam) color imaging system on Mars rovers Spirit and Opportunity.