By the early 1920s, a streamlined approach to illustration had replaced the more sentimental and formal conventions of the late Victorians. Often full of zest and humor, and exhibiting the highly stylized influences of Art Deco, this innovative artwork revolutionized the world of advertising, as documented in this rich treasury of copyright-free spot illustrations.Compiled by graphic artist Leslie Cabarga from publications of the 1920s and '30s, more than 1,500 advertising cuts dramatize a wide variety of businesses, communications, education, industry, construction, transportation, legal and health-care services, sports, travel, entertainment, and other areas — all conveniently arranged by category for ease of use. Hundreds of engaging scenes depict doctors and nurses with patients, mail personnel delivering letters, biplanes, spaceships, parachutists, pilots and their planes, speeding locomotives, streetcars, conductors and passengers, swimmers, golfers, anglers, bank tellers, paperboys and town criers shouting their announcements, and much, much more. Graphic designers and commercial artists will find this comprehensive collection an inexpensive and invaluable sourcebook of eye-catching ways to highlight advertising messages and communications.
Zavier Leslie Cabarga, popularly known as Leslie Cabarga, is an American author, illustrator, cartoonist, animator, font designer, and publication designer. A participant in the underground comix movement in the early 1970s, he has since gone on to write and/or edit over 40 books. His art style evokes images from the 1920s and 1930s, and over the years Cabarga has created many products associated with Betty Boop. His book The Fleischer Story in the Golden Age of Animation, originally published in 1976, has become the authoritative history of the Fleischer Studios.