INTERNATIONAL BUSINESS ENVIRONMENT

by K JOTWANI

International Business conducts business transactions all over the world. Thesetransactions include the transfer of goods, services, technology, managerial knowledge, andcapital to other countries. The field of International Business is very dynamic, characterised bycontinuous changes in its variables which have a deep impact on the structure and nature ofthe global economy.It thus gives us a feeling of immense pleasure and gratitude when placing before thestudents of MBA and other esteemed readers, the book of International BusinessEnvironment. The book is organised in a way that mirrors the revised syllabi of the MBAprogramme offered. However the book will also serve the needs of most students ofInternational Business Environment. The subject matter is supported with suitable examples.The text has evolved out of the teaching experience, student interactions, various availabletext books, journals and magazines on the subject.

216 pages, Kindle Edition

Published January 1, 2016