What do you think?
Rate this book
The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries. But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success. The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such * Forge ahead and fix weaknesses --lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way --by making new products, not acquiring new companies. * Crush the competition --it's not enough to succeed; all others must fail. * Sales today make markets tomorrow --tap into the sales force to develop products, promote a vision, beat competitors. The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry.
Hardcover
First published February 20, 2002
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
August 26, 2013
The book show the approach and strategies followed the Ellison and Oracle. The Likes of Ellison and such a ruthless behaviour seems unreasonable at times, though. But the way Ellison lead Oracle with his vision is tremendous. The book shows the positive side of Ellison, but not hiding the dark side too!
The book seriosly gives a lesson that you can not rate a man professionally on basis of their personal life or even social life. There is lot to learn from the book for young force that is entering IT too. A light was put on the way silicon valley works. The geeks earned a bit respect in my views now, I guess.
The flamboyant and destructive behaviour of Larry is the thing I relate with many Elites, though. Although as the time has changed and its 12 years after this book was published, I believe the elitism is not having all hands on the organizations, as it was the case in those days.
The sentence" Lock in Customers, Lock out competitors" is used numerous times in the book and it takes place in my heart now. The bad boy image of Larry was cool!
The book seriosly gives a lesson that you can not rate a man professionally on basis of their personal life or even social life. There is lot to learn from the book for young force that is entering IT too. A light was put on the way silicon valley works. The geeks earned a bit respect in my views now, I guess.
The flamboyant and destructive behaviour of Larry is the thing I relate with many Elites, though. Although as the time has changed and its 12 years after this book was published, I believe the elitism is not having all hands on the organizations, as it was the case in those days.
The sentence" Lock in Customers, Lock out competitors" is used numerous times in the book and it takes place in my heart now. The bad boy image of Larry was cool!
December 22, 2021
After this book, I think I love Oracle, either the database product, or the company, even the flamboyant CEO, a little bit more.
Displaying 1 - 2 of 2 reviews