Entrepreneurial Small Business

by Jerry Katz, Richard P. Green

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Genres: Business

800 pages, Hardcover

First published December 27, 2005

Reviews

[Jake Losh · Rating 2 out of 5]

A start-to-finish, high-level guide to opening and maintaining an entrepreneurial endeavor. Good introduction for the aspiring entrepreneur which provides a goodly amount of detail about brainstorming ideas, business plans, marketing plans, financial statements and more. Chapters in accounting and marketing are definitely not substitutes for good courses in those subjects, but will get you started and help you start a conversation with experts in those fields.

The text is a bit wordy; you may mutter, "Get to the point!" to yourself a few times. I think some of the paragraphs could have been stated more concisely through the use of charts and diagrams.

A final caveat: This book should be a supplement to work with an experienced mentor. The theory should inspire you to get your hands dirty and try it out in practice.