Total Customer Satisfaction: Putting the World's Best Programs to Work

by Jacques Horovitz

Based on their studies of 50 leading global companies with innovative customer service strategies including American Express, Citicorp, Club Med, IKEA, NestleT, and 3M the authors shed light on what differentiates successful service quality companies from others, and provide specific techniques that companies can use to join the ranks of the service leaders. Annotation copyright Book News, Inc. Portland, Or.

Hardcover

First published May 1, 1994