Neuro-Linguistic Programming: A Critical Appreciation for Managers and Developers

by Paul Tosey, J. Mathison

Addressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, what is NLP and what can it best be used for? This book looks at the research and theory behind NLP, also exploring claims that it is a `pseudoscience'.

245 pages, Hardcover

First published January 1, 2009

Reviews

[Samichtime · Rating 4 out of 5]

Can someone learn Swahili in 11 days? No! There’s a hesitance by the author to call a spade a spade and I would only read the 9th chapter if I were to turn back the clock on reading this book. I had a vague idea that NLP with it’s long winded name must be some kind of scientific study that gears people for success. But instead, it’s used by “pick up artists” and invented by a guy with two divorces. Interesting! 😹

Among the 14 axioms (yes, they have axioms! 😹) is the total lack of concern whether beliefs are “true”, focusing instead on whether they “work” or are helpful. 🤨

I’m giving this a 4 for being mostly informative, although the author does fair bit of beating around the bush. It’s my understanding that the author is in some capacity a practitioner of NLP. If his “salesman” knowledge came from NLP, let me just say this: it failed. He couldn’t sell water to a fish. 🐟He couldn’t sell grass to a goat. 🐐 He couldn’t sell sunlight to a tree.🌲 He couldn’t sell me air. Mission failed!!! 😹