Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis

by Thilo Ketschau

Seminar paper from the year 2013 in the subject Economics - Other, 2,0, University of applied sciences, Cologne, Marketing, English, An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

46 pages, Kindle Edition

Published March 14, 2013