Strategic Management: Concepts and Cases

by Peter L. Wright

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text covers concepts and techniques of strategic management including external and internal environment opportunities and threats, corporate-level strategies, portfolio management, business unit and functional strategies, and strategy implementation. It also includes a large section on case studies regarding issues related to goods producers, service provider, the global environment, small business, not-for-profit organizations, and ethics and social responsibility. Annotation c. by Book News, Inc., Portland, Or.

Paperback

First published January 1, 1996

Reviews

[Edisom Rogerio A Hott · Rating 3 out of 5]

Publicado originalmente em 1998. No Brasil recebeu o título "Administração Estratégica: Conceitos". Os autores defendem que "Administração Estratégica" seria uma expansão do ensino tradicional de Administração, englobando análises mais formais do ambiente da empresa, missão, objetivos, além da formulação, implementação e controle de estratégia das empresas.

[Hanz KNUP]

ada yg punya buku ini dalam versi indonesia ga???klo ada gw minta info tempat belinya atau klo ada yg baik mau meminjamkannya gw akan sangat berterimakasih banget...gw lagi baca versi bahasa inggris cuma susah banget hehehehehehe