The Innovation Playbook: A Revolution in Business Excellence

by Nicholas Webb, Chris Thoen (Foreword by)

A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook , you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

256 pages, Hardcover

First published October 11, 2010

Reviews

[Seema Rao · Rating 2 out of 5]

This book is more jargon than innovation, but that might also be b/c I have read many in the field.